The DP World Tour had a stellar evening at the Sport Industry Awards Middle East, picking up a total of five accolades in what is the regions pre-eminent awards for the sports industry.
The Tour’s Title Partner DP World had a memorable evening, collecting three Gold Awards for its collaboration with the Tour across multiple disciplines. A Gold Award was won in the Best Branded Content of the Year category, for a film featuring Ryder Cup star Tommy Fleetwood and recent Formula 1 winner Lando Norris. Another Gold Award was collected for Best Sports Event CSR Initiative for the Tommy Fleetwood Academy, which was launched in 2022 in partnership with DP World. Finally, a Gold Award was collected by 2023 Ryder Cup Vice Captain and UAE resident Nicolas Colsaerts in the Best Sponsorship Collaboration category, for DP World’s Worldwide Partnership with the memorable Ryder Cup in Rome.
The DP World Tour also collected a Silver Award in the Best Sports Event CSR Initiative category for the Green Drive initiative at the 2023 DP World Tour Championship, which saw a wide range of sustainability initiatives rolled out to make it the greenest edition of the tournament ever. A Silver Award was also collected in the Best Sports Event category for the 2023 Abu Dhabi HSBC Championship.
Speaking about the awards success Tom Philips, Head of Middle East at the DP World Tour, said: “2023 saw a wide range of new initiatives and innovations rolled out across our expanded portfolio of tournaments in the Middle East. We are determined to make our local tournaments trailblazers in areas such as inventive fan engagement, digital content and sustainability. We benefit from several local partners who are helping us in this mission, and I’m delighted that our Title Partner DP World achieved significant success last night as well. It is always an honour to be recognised by our industry peers in this way.”
