A new webshop selling the European Tour’’s own branded golf leisurewear and accessories collection is now on-line.
Designed and developed by Premier Style, licensee of The European Tour Golf Collection, the website will offer an online shopping facility to over 350,000 users of its www.europeantour.com site every month.
Golfers can choose from a full range of The European Tour’’s own collection of men’’s and ladies golfing leisurewear and accessories by accessing the shop drop down menu on the www.europeantour.com home page or going directly to www.europeantourshop.com
Premier Style is also an appointed distributor for Oscar Jacobson, the Official Clothing supplier to The European Tour. A selection of Oscar Jacobson European Tour dual branded golf apparel is also available for purchase through the webshop.
Michelle Bray, managing director of Premier Style, welcomed the launch of the new webshop claiming that clothing and accessories available on-line, were representative of the entire range while new products would be added all the time.
Mark Lichtenhein, Director of IT and New Media for The European Tour, said: “Europeantour.com has grown into an increasingly important marketing channel of the Tour and the Webshop is an ideal vehicle for servicing the needs of our consumers.”
