A commemorative pin has been designed as part of ongoing fundraising efforts to support the families of victims of the Swiss bar fire during New Year's celebrations in Crans-Montana.
Funds raised from the sale of the pin will be donated to Fondation Beloved, a charity dedicated to providing financial support to those directly impacted by the tragedy which killed 41 people and injured 115 others on 1 January 2026.
Throughout this week’s Omega European Masters, the pin will be available to purchase at Crans-sur-Sierre Golf Club for ten Swiss francs. Pins are being made available for players, caddies and staff members to wear as a mark of respect.
Tournament organisers will match the funds raised through the initiative, while the DP World Tour and several of its sponsors will make a donation to Fondation Beloved.
As a further tribute, a large flower bed in the shape of a love heart has also been created on the 12th hole.
The DP World Tour has a long-standing association with the Crans-Montana region through the Omega European Masters, an event staged on the schedule at Crans-sur-Sierre Golf Club since 1972.
