Today the DP World Tour announces a new, multi-tournament partnership agreement with Buffalo Trace Distillery, the World’s Most Award-Winning Distillery and the oldest continuously operating distillery in the US.
The maker of some of the most coveted whiskeys in the world will join three tournaments on the 2023 DP World Tour schedule. Buffalo Trace Distillery will be an Official Partner of the Betfred British Masters hosted by Sir Nick Faldo, and Official Sponsor of two Rolex Series events - the Genesis Scottish Open and the BMW PGA Championship.
“Buffalo Trace Distillery is proud to partner with the DP World Tour to introduce our portfolio of American Whiskey to golf fans around the world,” said Andrew Duncan, Global Director of American Whiskey at Buffalo Trace Distillery.
“Much like the process to create Buffalo Trace, Eagle Rare, or any of our other fine whiskies, developing the perfect swing takes patience, perseverance, exacting attention to detail, and passion for the craft. We invite golf fans all over the globe to celebrate the world’s best players on a global stage by joining Buffalo Trace Distillery on the 19th hole for a pour of whiskey.”
The 360-degree partnership will come to life across various touchpoints including media, social and digital, in-store, on-course, and pouring and will be punctuated by a custom content series featuring can't-miss content from top golfers.
At each tournament Buffalo Trace Distillery will be the exclusive whiskey partner and various brands will be available in hospitality and food and beverage concessions for fans to enjoy, including the flagship Buffalo Trace Bourbon, Eagle Rare 10 Year Old Bourbon, Sazerac Straight Rye Whiskey, and Buffalo Trace Distillery Bourbon Cream. Buffalo Trace Distillery will also receive on course branding at the Betfred British Masters, and access to the Tour’s premium hospitality services and exclusive pro-am experiences at all three events.
Max Hamilton, Group Commercial Director at the DP World Tour, added: “DP World Tour events have evolved to become full entertainment experiences, and our three UK summer events are a prime example of this. Our partners play a big role in enhancing them and in Buffalo Trace Distillery we now have one of the world’s pre-eminent spirits brands joining us.
"Their commitment to the time-honoured tradition of whiskey making, while also embracing and pushing the boundaries of innovation, is something that resonates with the Tour. We look forward to working together, starting in the UK this summer, to deliver engaging and impactful experiences that excite our joint audiences.”
To learn more about the DP World Tour, visit www.dpworldtour.com. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com or follow along on Instagram via @buffalotracedistillery.